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Management Team

ForceField 's management team is a group of seasoned professionals who have worked together before and possess significant domain expertise in the complex service-scheduling market. They have extensive experience in core and scheduling system development, networking, sales, marketing, professional services and support, financial management, and senior corporate management.

  Gary J. Johnson, Chairman of the Board, brings more than 25 years of senior management experience for technology companies. He is a highly respected sales & marketing and mergers & acquisitions consultant for a number of rapidly growing technology companies. Formerly, Gary was CEO of BSDi (Berkeley Software Design Inc.) where he pioneered the Internet server category, built the company with 1,000 percent revenue growth in less than two years, and was instrumental in the company's acquisition by Wind River Systems. Gary has served as President of Click Software, an enterprise service scheduling software provider, where he developed their presence in North America, developed the relationships with numerous OEM and channel partners, grew the customer base with dozens of significant enterprise accounts and positioned the firm to raise over $50 million in its IPO. Gary has also held senior sales and operations positions at SCO (The Santa Cruz Operation), Convergent Technologies, Tandem Computers, and Fairchild Semiconductor. Gary holds a Bachelor's Degree in Business Administration from Michigan State University.
Ted George, Vice President of Engineering, has more than 20 years of software development and engineering management experience in startup, medium and large companies. Formerly he was Vice President of Design & Development at OnlineFocus Inc. providing high-end web services to enterprise size customers like Morgan Stanley, FedEx, and Sun Microsystems. He has also held senior software engineering management positions at InfoSpace, Inc., The Santa Cruz Operation (SCO), Altos Computer, and Arete Systems Corporation. He holds a Bachelor's Degree in Mathematics from the University of California in Santa Cruz with post-graduate work in business administration at Arizona State University.
Steven Beedle, Vice President of Marketing, has more than 20 years of experience in marketing and communications, with expertise in markets ranging from Internet/Enterprise Networking and Enterprise IT to eBusiness and Software as a Service. Prior to co-founding ZNA Communications in 1994 with partner Zee Zaballos, Steven worked for American Express, Hitachi Data Systems, National Semiconductor and SCO. Twenty years ago, Steven developed speech for the world's first talking computer chip. Today, Steven is a specialist at positioning and launching new ventures, helping guide clients including Allegrix (Progress Software), Array Networks, BSDi, Net Buy, NetScaler and Pluris to pioneer technology markets such as the channel ASP, load balancer, Internet server, B2B exchange, Web accelerator, big fast router, application delivery system. Steven is managing editor of Blade Systems Alliance's BladeLetter, and has served as executive editor of Linux Server Computing magazine and chairman (and co-founder) of the Santa Cruz Technology Alliance. He has contributed his marketing and communications skills on behalf of Monterey Bay organizations, including Above the Line, the American Red Cross, and Jacob's Heart Children's Cancer Association. Steven enjoys empowering anyone, anywhere to express creativity via the Internet, conceiving of the unique Webwall for First Night Santa Cruz. He holds a Bachelor's Degree in Mass Communications from the University of Denver.
Bruce Ludeman, Vice President of Sales, is an executive with over 20 years of building and managing successful sales and channel organizations. At Cellmania he implemented and managed their direct sales group as well as a channel sales program with the national cell phone carriers. As VP of Sales for ClickSoftware he successfully built and managed the Western and Asia Pacific Sales Region. While Senior Vice President of DynaLab USA, he built successful alliances with Microsoft, Xerox, and IBM. Mr. Ludeman also built and managed sales and channel organizations for SBE, Attachmate and IBM.
Gary Hagmueller, Vice President of Finance, has over 12 years of technology finance & management experience. Most recently, he co-founded & served as VP of Finance at WiFi network aggregator Universatel Communications. Prior to Universatel, Mr. Hagmueller led the finance & administrative functions of RouteScience Technologies. Mr. Hagmueller also held senior level Corporate Development, Finance & Business Planning positions at NorthPoint Communications, GTE/Verizon & Pacific Bell.